Great information architecture can contribute to efficient search engine ranks. It helps in how the website is categorised or indexed. Furthermore, optimal information architecture helps in many areas and more so in search engine optimisation. The fundamental aim of information architecture is to structure information in a website so that it is easily understood. It further enhances usability.
Information architecture is generally about the arrangement of digital records. It plays a huge role in construction SEO when it comes to providing applicable information in an attractive, usable and high-quality way.
When you consider a website, it needs sections, pages, categories, media and domains, which have to be optimised for the website to rank well in search engines.
How to Optimise Domains
The domain names can be a big differentiator for a business. A great domain name is attractive to users and search engines alike. It is significant to a site, and the business needs to pay attention to the semantic value. This includes aspects such as comprising a keyword in the domain name making it of sizeable length.
In addition, the internal linking of the site should be clear. The company can use redirecting where necessary as well as canonise to avoid duplicating links for different pages. Furthermore, the domain needs proper registration, and there should be keen management of sites in different languages.
How to Heighten Sections and Categories
The sections and categories are an important part of the structure. They connect to the domain and direct users to the content. They contribute greatly to your company’s ranking in search engines, and it helps to have interesting themes in the sections. The sections make navigation easy and assist in the use of keywords.
You can decide on the use of keywords at the sections. You can further use them on different levels and get assistance from tools such as Google AdWords.
How to Boost Pages
To rank highly in search engines, organisations need well written pages. In this way, the search engines are able to go through the pages easily and comprehend the content. When the page is well optimised with the right semantics, content, metadata, standard and accessibility, it similarly improves your website.
The search engine finds it easy with high quality content. In particular the semantics should follow W3C code, and use the required tags and formatting. In addition, have a description of the keyword, images, and ensure that the content flows naturally.
The Optimal Use of Internal Linking
The architecture of the internal linking should be magnificent. You can take advantage of basic linking where you connect important sections in the main page. It is common for the main page to have a high ranking since it is the first point of contact to the website. You can add all the important links on this page.
There is also the option for deep linking where you mainly direct users to crucial subcategories and pages. You can further use anchor texts to link to keyword-optimised pages. Moreover, know how to limit the number of links in a page to not exceed 150. Largely, have as little number of links on a page as possible.
You can look at information architecture from many angles which can include design and usability. However, when considering SEO, you have to look at how to get the site crawled quicker, and get better rating on search engines.
The ultimate goal for SEO is ranking. Nonetheless, you have to marry SEO with other aspects such as branding, usability, conversion and design. This is essentially where the complexity of information architecture lies.